How to Improve Brand Awareness

by | Dec 12, 2022 | Marketing

There are many marketing activities that can be used to improve awareness of a product or service. Some common examples include: Advertising: Advertising is a powerful tool for increasing awareness of a product or service. This can be done through various channels,...

What does AIDA stand for?

by | Dec 12, 2022 | Marketing

AIDA is an acronym that is commonly used in marketing to describe the four stages of the customer journey. AIDA stands for Awareness, Interest, Desire, and Action. These four stages represent the different stages that a customer goes through when they encounter a...