In the Awareness stage, the customer becomes aware of the product or service and its features and benefits. In the Interest stage, the customer becomes interested in the product or service and wants to learn more about it. In the Desire stage, the customer develops a desire to own or use the product or service. And in the Action stage, the customer takes action to purchase or use the product or service.
The AIDA model is a useful tool for marketers because it helps to illustrate the steps that a customer goes through when they encounter a product or service, and it provides a framework for designing marketing campaigns that are effective at engaging customers and motivating them to take action.